Businesses use social media every day to communicate to customers and clients, old and new. Today, I interviewed a good friend of mine, Adrienne, and asked her how she uses social media in the real estate world.
Q: What type of business are you in?
A: I am a Real Estate agent for RE/MAX Gold Coast Properties.
Q: What is the name of the company you work for?
A: RE/MAX Gold Coast Properties
Q: What is your current position?
A: Real Estate Agent/Sales Consultant
Q: What types of social media do you utilize in your business and how?
A: Well, since my job is really a personal contractor type of position, I make sure to utilize all the benefits of social media that I can. From Instagram, to Facebook, Google+ to Twitter - I use them all for advertising!
Q: How has social media changed how you interact with customers and other businesses?
A: Social Media has made my life so much easier in the fact that it gives me free advertising for my company. I can advertise open houses on Twitter, Facebook and Instagram to all of my friends and co-workers who can then re-tweet or re-post the items and get in touch with all of their circles of friends and families. I use it for listings and just to keep everybody in the know that I am a perfect fit for all their real estate needs.
Q: Can you tell me more about social media and advertising?
A: Social Media has really helped lower my advertising costs because it has become a direct marketing tool for me. I can send out information to my friends, acquaintances, family, etc. and then they can pass that information on to whomever. It has created this immensely huge network of people that in the past I have never been able to reach - all for free! It's awesome! Also, since I mainly do leases it has definitely given me an edge on a younger demographic who use social media as something in their daily lives.
Q: How often would you say you get new clients from your interactions on social media?
A: Honestly, recently most of my leads and clientele has come directly from social media. It has definitely expanded who I can send my direct marketing and information to from a smaller circle to an almost endless one of new people and points of contact.
Q: What are some of the negative aspects of social media in your business?
A: Thankfully, I have not encountered any negative aspects of social media into my work life. I know that it could definitely have some negative aspects in somebody's personal life, but luckily I have yet to experience them.
Q: Is there anything you would like to add?
A: Social Media is a great outlet for businesses and companies that do not use this to their advantages are really missing out. It is a critical connection to clients - new and old and really is a super useful media in today's marketplace.
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